Template for writing a media release statement

Contact How to write a basic media release Media releases are a great way to disperse news about your business and gain publicity in the media. They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in. Here is a basic media release template which you can use to write a great media release.

Template for writing a media release statement

Do you have an exciting announcement to make about your company? Or perhaps you want to pitch a story to a journalist or publication?

Media - Preparing a Winning Strategy - Writing a Media Release - ashio-midori.com

The answer is — yes! A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications.

Before drafting a media release, take some time to think about the publications you will be sending it to. Your overall goal for sending out a media release is to communicate your message directly to your target audience which means you will need to create a media list of appropriate publications.

For example, a business that is in the travel industry would most likely target travel news and publications.

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The most critical part of drafting a media release is to ensure it is newsworthy. Here are some events and special occasions where a media release would be most appropriate. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

New staff appointment Sending out a media release about a new arrival to your business is a great way to gain media exposure in target publications. Ensure you send out the media release quickly so the announcement is still current.

Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility.

Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.

After getting the results, find the most interesting and newsworthy result from the survey and make this the main focus on the media release. An award win Sending out a media release when your business wins an award is an excellent way for your target audience to see you as an industry leader.

For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle.

Journalists receive hundreds of media releases a day; making it important for you to try and help yours stand out.

template for writing a media release statement

Try writing a media release for yourself using our FREE media release template.A Press Statement Is Not a Press Release Just to be clear, a press statement is not the same as a press release. The latter is longer and more detailed, written in a newsy style and usually published in order to announce an event: a store opening, a product launch, or an award.

Press Release Format, Instructions & Easy To Use Template By Jeremy Marsan on January 3, | Marketing, Online Marketing, Press Releases | Comments (7) In this guide, we give you a free fill-in-the-blank press release template for Microsoft Word and Google Docs.

template for writing a media release statement

Now, let's look at the basic dos and don'ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template.

Event Press Release. Jump right to the 'Sample Event Press Release Template' Out off all the press release types we get, 'Event Press Releases', contain the most mistakes. Below you'll find directions on how to write an 'Event Press Releases'.

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Creating an RTF Template Introduction. Rich Text Format (RTF) is a specification used by common word processing applications, such as Microsoft Word.

Media Release Form Templates - Free Templates in DOC, PPT, PDF & XLS