SB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The bakery provides freshly prepared bakery and pastry products at all times during business operations.
If so, you may face stiff competition. According to website Hoovers, the top 50 companies in the coffee shop industry generate more than 70 percent of sales. If you envision your business as a drive-through establishment, select a location that sees a lot of automobile traffic.
If you want to run a trendy shop that appeals to urban twenty-somethings, consider space downtown on a street that sees a reasonable amount of foot traffic. A lot of your business will depend on customers running in for a coffee and then deciding to splurge on a box of muffins; few customers are likely to drive all the way across town for a cup of coffee.
A significant amount of your business will depend on passers-by, so make sure that your establishment is well-lit and visible.
Create a website so that coffee connoisseurs will know your cafe is nearby. Modern Baking magazine suggests contacting local style reporters and volunteering information that may lead to a profile of your establishment in the local paper.
Promotions such as contests, coupons and discounts are appealing to customers, especially during times of economic downturn. And adding the occasional free item to an order can be the special touch that keeps a customer coming back.
Displays Displays can be your most important advertisements; when customers run in for a coffee, your mouth-watering pastry display should entice them to try a danish or two.
Arrange your baked goods in such a way that they are attractive and catch the eye. Use placards and labels that extol the exotic and quality elements in your baked goods; if a bread is almond-encrusted, shout it out!
Consider placing a well-lit display in a window that faces the street to bring in even more hungry impulse buyers. Quality Products Getting customers to try your breads, pastries and coffees may depend on location and marketing, but return business is really dependent on the quality of your products.
Using fresh ingredients will produce a valuable product and keep customers coming back, and will also contribute to all-important word-of-mouth advertising. Providing niche products such as gluten-free baked goods, specialty coffees, exotic rolls and pastries and even baked goods for pets can also help your business appeal to a diverse array of potential customers.“In , Edgar R Morrison at only 21 years of age established Savannah Coffee Company at W Bay Street, Savannah.” Edgar’s love of coffee roasting has endured and his eye for what makes ‘good’ coffee watches over us as we steer the ship years later.
Nov 13, · The Puzzle Coffee Shop is located in Shangani, Stone Town, Zanzibar. We just love coffee and we will brew the awesome Tanzanian Coffee with a “Brazilian Style”.
Location. To have a successful bakery and coffee shop, you'll need to very carefully select your location according the needs of your business.
If you envision your business as a drive-through. reviews of Olmos Perk "Delicious coffee, great ambiance, and scrumptious bakery and deli samples!!! They have a variety of study spaces from contemporary to larger tables for spreading out.
Or for more casual visits, have a seat in one of. This article is a comprehensive list of over free sample business plan templates that give an easy start to aspiring African entrepreneurs and small businesses.
Nov 17, · A bakery preparing fresh pastries and other baked goods complements the specialty coffee drinks in the Jolly’s Java and Bakery sample business plan.
Executive summary (excerpt) Jolly’s Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in /5(8).